Thursday, 14 November 2013

Manufacturers, Supply Chain, VARS: Keep your Brand Image Consistent!

Nothing is worse than a company with an identity crisis. Every aspect of your business, from your webpage to your customer service, works together to tell your story – so make sure it’s consistent (and awesome)! Here are 3 tips to help you build a cohesive, successful brand image.

3 Simple Tips with Big Impact


When it comes to your business, looks do matter. Ensure the look and feel of your brand consistently represents you, and that all customer-facing forms, images and webpages are branded and easily identifiable. You don’t have to get too fancy; a simple yet consistent font, colour scheme and logo are a great place to start.

Employee Vision

Your employees are all helping drive your business, so make sure everyone is going in the same direction. Ongoing communication about company goals and objectives will ensure everyone is working towards a unified vision. But remember it’s a two-way street – ask your employees for their input on company policies as well.

Customer Relationship Management

With more companies offering similar products, customer service sets you apart. Ensuring your clients consistently receive the same friendly and professional treatment will create a cohesive view of your business. Data is a great tool to reinforce customer relationships! Allow your team access to the data available on each client so everyone interacting with them has a holistic understanding of their needs, history and patterns.

Why do you think brand image is so important, and how do you keep yours consistent? Share with us in the comments!

Sunday, 10 November 2013

4 Ways to Improve Supply Chain Management

4 Ways to Improve Supply Chain Management
Running a business without effective supply chain management is a bit like trying to climb a ladder with a bunch of missing rungs – good luck getting to the top. When done properly, however, supply chain management increases productivity and sales, and keeps both employees and customers happy. But making sure the whole process runs smoothly is no simple task – that’s why we’ve come up with four easy-to-follow tips to ensure success at every stage.

1.     Automate! Eliminating unnecessary processes, such as complicated spreadsheets or manual lists, gives you more time to focus on the meat of your business. Invest in a good inventory control system or purchase order program to keep your business on track without losing time.
2.     Keep everyone in the loop: A cloud-based supply chain system is a communication lifesaver. It allows everyone to access key data wherever they are, and ensures they are working from the most up-to-date documents. This means everyone is on the same page and nothing gets lost in the shuffle.
3.     Monitor your Metrics: Don’t just assume the process ends once the goods hit the shelf. Pay attention to individual suppliers and make sure you understand how their performance is affecting the system as a whole. Monitor how your customers feel about the finished product, and don’t be afraid to switch up suppliers if it will help your business.
4.     Don’t forget about people! Remember to touch base with your suppliers to keep them in the loop and ask for their input on company processes. Establishing a positive working relationship will help you manage any mishaps in a friendly and productive manner.

What would you add to this list?  Share your thoughts on effective supply chain management in the comments!