Thursday, 14 November 2013

Manufacturers, Supply Chain, VARS: Keep your Brand Image Consistent!

Nothing is worse than a company with an identity crisis. Every aspect of your business, from your webpage to your customer service, works together to tell your story – so make sure it’s consistent (and awesome)! Here are 3 tips to help you build a cohesive, successful brand image.

3 Simple Tips with Big Impact


Image 


When it comes to your business, looks do matter. Ensure the look and feel of your brand consistently represents you, and that all customer-facing forms, images and webpages are branded and easily identifiable. You don’t have to get too fancy; a simple yet consistent font, colour scheme and logo are a great place to start.


Employee Vision


Your employees are all helping drive your business, so make sure everyone is going in the same direction. Ongoing communication about company goals and objectives will ensure everyone is working towards a unified vision. But remember it’s a two-way street – ask your employees for their input on company policies as well.


Customer Relationship Management


With more companies offering similar products, customer service sets you apart. Ensuring your clients consistently receive the same friendly and professional treatment will create a cohesive view of your business. Data is a great tool to reinforce customer relationships! Allow your team access to the data available on each client so everyone interacting with them has a holistic understanding of their needs, history and patterns.

Why do you think brand image is so important, and how do you keep yours consistent? Share with us in the comments!

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